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Marketing Specialist

Job ID R18437 Address 460 Bay Street, Port Melbourne, Victoria, Australia, 3207

C.H. Robinson's Marketing team is looking for a dynamic and experienced Marketing Specialist for its Oceania region.

This role will be responsible for supporting the development and implementation of C.H. Robinson’s marketing strategies and initiatives to deliver upon enterprise, divisional and regional objectives set by leadership. 

Reporting to the Regional Marketing Manager as well as the corporate marketing team, this role will manage a wide variety of commercial marketing projects and initiatives. The ideal candidate will have experience in strategic marketing, communications and/or digital marketing; the ability to work collaboratively with a variety of stakeholders and strong project management skills to drive initiatives through to fruition.  

DUTIES AND RESPONSIBILITIES

The duties and responsibilities of this position consists of, but are not limited to, the following:

  • Develop and deliver high-quality, strategically sound, and thoroughly planned marketing campaigns with measurable sales impact that reflect business needs and acumen

  • Plan and execute a variety of marketing initiatives for a portfolio of products, services, and trade lanes across our earned, owned, shared, and paid marketing channels.

  • Perform overall project management including writing project briefs and scopes, communicating with a variety of audiences, setting/meeting deadlines, timelines and executing on deliverables within budget

  • Measure project performance and ROI through reporting on project updates, status, completion, and ongoing sales success to internal stakeholders with the intention of developing insights to maximise success and lead generation opportunities.

  • Contribute to the delivery and management of the regional social media strategy.

  • Development and/or management of regional sales collateral and distribution via intranet.

  • Contribute to the management of the organisations brand and distribution of regional merchandise via resource portal

  • Build and maintain strong relationships with internal and external stakeholders to promote efficient processes, effective execution, and client satisfaction

  • Identifying new marketing opportunities and analysing competitor activity.

  • Other duties or responsibilities as assigned according to the team and/or country specific requirements

QUALIFICATIONS

Required:

  • Bachelor's Degree from an accredited university in business, marketing, or a related field

  • 3-5 years of strategic marketing, digital marketing, brand management and/or communication experience

  • The ability to work independently or as a team

Preferred:

  • Master’s degree

  • Knowledgeable about marketing tools including direct, digital, social media and other traditional marketing channels (Sprinklr, Meltwater, LinkedIn, Adobe Creative Suite)

  • Researches and identifies media trends and adjusts marketing plans as needed

  • Comfortable in a dynamic, fast paced environment

  • Excellent verbal, written and interpersonal communication skills

  • Detail oriented and ability to manage multiple priorities

  • Strong analytical, problem solving and project management skills

  • Passion for improvement and strong desire to drive organizational growth

  • Values a diverse and inclusive work environment

Benefits

At C.H. Robinson Oceania, we are a proud Equal Opportunity employer offering flexible work to support a work/life balance along with offering a broad range of career development opportunities. We have an experienced and passionate team who work collaboratively to deliver smarter solutions for our clients. Employees have access to our well regarded, confidential Employee Assistance Program. Our Robinson Cares program allows our employees to give back to the community.

Why Do You Belong at C.H. Robinson?


Standing out among the world’s largest logistics platforms, C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. For 100+ years, our global suite of services has innovated trade to seamlessly deliver the products and goods that drive the world’s economy. With 19 million shipments annually for 105,000 customers, our people and technology literally move the world.

As a FORTUNE 200 company, FORTUNE has also named C.H. Robinson one of the World’s Most Admired Companies 2021. Headquartered in Eden Prairie, Minnesota, we are proud to be recognized as one of LinkedIn’s Top Companies in Minneapolis-St. Paul 2021. And we’re not stopping there… Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world.


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